Here are the new print ads
for the fragrance Miss Dior Chérie shot with model Maryna Linchuk. Sofia Coppola has been hired by Dior to film the TV commercial
version of the ad featuring the same model but the latter has not been released
on the net yet as far as I can tell.
And here is an anecdote about the perfume: last summer
as I had feasted on ripe French-bred strawberries and some were left on the
table and forgotten, I started smelling Miss Dior Chérie in the air in a very
distinct manner after a while. It is only after a few quizzical moments that I
realized the strawberries smelled exactly like the strawberry note in the
perfume, complete with its chypré overtones. I don't know if the scents of
these strawberries have been enhanced or if Miss Dior Chérie just captures the
natural scent of this varietal wonderfully, but it was funny.I have been doing involuntary reverse-associations more and more by the way. I smell this cumin and I think, mmm, it smells like L'Autre or that other cumin and mmm, it smells like Kingdom...talk about living in a different world! It does not happen systematically but it looks like the world of perfumes is taking on a life of its own...
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