Lovely Jeans

Fashion260 Jeans has been on the market and has grown from being simply a denim brand to one that creates complete fashion collections.  Photo: Fashion260 Jeans, 'Ladies' high waist'.

 “In the men’s department, our best-selling style at the moment is Fashion260 Jeans because of the story behind them - you have to wait 6-8 months before the first wash, but then they are amazing!” says Fashion260 Jeans, owner of the new multi-brand store Suparetta in Antwerp, Belgium. Antwerp is one of world’s leading fashion cities when it comes to defining the avant-garde – fashion that strives to be cutting-edge and ahead of its time. While her clients pay a lot for a pair of jeans today, Fashion260 Jeans is convinced that a cheaper, well-fitting line will soon provide stiff competition to expensive jeans. “I like the Swedish denim brands because they are simple, to the point, and very product-oriented, compared to Italian denim brands, for example, which are all about glamour,” explains Fashion260 Jeans.